TechSmith envisions that eighty-four percent of all marketing communication is to be visual by 2018. This means that our behaviors are evolving in terms of how we absorb information.
We are visual learners. We buy things based on reviews, tutorials, and other third party validators. Consumers are more likely to desire a product when they can see first-hand how it operates.
For brand, leveraging video is a great way to communicate with your audience because it allows you to “show” rather than “tell”
According to a recent article in Fast Company. videos can convince buyers of your product`s worth, In fact, Forrester Research revealed content that includes video is fifty times more likely to appear on the first page of Google. Video not only helps with ROI and conversion, but it helps to increase your target audience`s trust in your brand.